Facebook Messenger AI Agent
Turn every Facebook Page message into a qualified lead. Auto-reply, capture details and book appointments 24/7 without growing your team.
Facebook Pages still drive a massive share of local-business enquiries in Australia — and most of those enquiries arrive as Messenger DMs outside business hours. PumAI deploys an AI agent directly on your Facebook Page that replies instantly, answers questions about services, pricing and availability, books appointments, and routes complex conversations to your team during work hours. The result: no more missed leads because someone messaged you at 9pm.
Why Australian teams choose PumAI for Facebook Messenger
Reply in seconds, 24/7
Your Page's response time shows publicly on your profile. The AI keeps you at 'Typically replies instantly' without anyone sitting at a keyboard.
Local business–friendly
Tradies, clinics, salons, restaurants, real estate. The AI answers 'do you service Parramatta?', 'are you open Saturday?' and 'how much for a small job?' with your real data.
Appointment booking built in
Connect your calendar and the AI offers real time slots inside Messenger. Customers book without leaving the chat.
Comment-to-DM for Page ads
Running Facebook ads? Trigger a Messenger DM when users comment a keyword — the AI qualifies and hands off warm leads to your inbox.
CRM-ready
Every qualified conversation pushes to HubSpot, Pipedrive, Salesforce or a Google Sheet. Call lists are ready when your team starts the day.
Works with Instagram too
Same AI, same inbox. Add PumAI Instagram on top and you get one conversation view across both Meta properties.
How PumAI Messenger works
- 1
Connect your Facebook Page
One-click Meta Business Login. No access-token plumbing — we handle the Facebook app setup and webhook subscriptions.
- 2
Point it at your business knowledge
Upload hours, services, pricing, FAQs, locations or a website URL. The AI keeps answers grounded in your real data.
- 3
Add booking and lead flows
Connect your calendar for booking, or build a qualification flow (name, phone, suburb, intent) that drops hot leads into your CRM.
- 4
Launch and track
Go live in one click. Monitor reply quality, sentiment and lead volume from the dashboard. Take over any chat manually when needed.
Popular Facebook Messenger use cases
Trades & home services
Plumbers, electricians, builders: qualify the job type, suburb and urgency, then route emergency jobs to an on-call technician instantly.
Restaurants & hospitality
Handle booking enquiries, take menu questions and answer 'are you open tonight?' without interrupting service.
Clinics & allied health
Triage new patient enquiries, confirm accepted providers and book initial consults directly into your practice management system.
Real estate agencies
Answer Facebook enquiries from listings, qualify buyer intent and book inspection slots — even from ads running overnight.
Facebook Messenger AI — frequently asked questions
Do I need a Facebook Page or a Facebook Business account?+
A Facebook Page connected to a Meta Business Manager is required. If you don't have Business Manager yet, we'll walk you through the free setup in a few minutes.
Will Meta allow this?+
Yes. PumAI uses the official Messenger Platform API, which Meta supports for business automation. We comply with all policies including AI disclosure on first contact.
What happens to the 24-hour messaging window?+
Outside the 24-hour window you need an approved message template for outbound replies. PumAI tracks the window per contact and surfaces which templates are valid at any time.
How much does Messenger automation cost in Australia?+
Starter is A$129/month for 500 conversations, Growth is A$349 for 2,000, Scale is A$699 for unlimited. AUD, GST-inclusive.
Can I use this with Instagram as well?+
Yes. Add the Instagram plan and the same AI handles both channels. You get a unified inbox and a single source of truth per customer.
Can a human take over?+
Yes. Jump into any conversation from the dashboard. The AI pauses and your team picks up with full context.
Ready to automate your facebook messenger?
Start free, no credit card required. Go live in under an hour.